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Welcome to Crown Kids, where luxury meets childhood charm. Founded by Laila, a devoted mother with a passion for creating unforgettable moments, Crown Kids was born from a vision to transform children's fashion into a celebration of elegance and individuality. Based in Melbourne, Australia, we specialize in crafting exquisite formal wear that brings out the royal essence in every child.

Whether it’s a birthday, wedding, prom, or any other special occasion, our mission is to ensure your little ones look and feel extraordinary.


From Concept to Creation

For Laila, Crown Kids isn’t just a business—it’s a heartfelt journey. Inspired by her own children and her love for sophisticated fashion, Laila envisioned a brand where each garment tells a story of beauty and grace.

Every piece begins as an idea in Laila’s mind, sparked by her meticulous attention to detail and love for timeless designs. She personally oversees the design process, working closely with our talented team to bring these ideas to life. From selecting luxurious fabrics to perfecting every detail, Laila ensures that each dress and outfit embodies the Crown Kids promise of elegance and quality.

Our production process is guided by a singular goal: to create garments that balance style with practicality. Each piece is thoughtfully crafted to be not only visually stunning but also comfortable and durable, ensuring your child can enjoy their special moments to the fullest.

In-House Designs

At Crown Kids, originality is our hallmark. Every design is created in-house, allowing us to maintain complete creative control and deliver unique, exclusive pieces that you won’t find anywhere else.


Laila’s keen eye for fashion trends, combined with her dedication to timeless elegance, ensures that each collection reflects both modern sophistication and classic charm. From flowing satin gowns to delicate lace dresses and charming accessories, every piece is crafted to make your child shine.

Premium Quality 

We believe that true luxury lies in the details. That’s why we carefully select only the finest materials for our garments. From soft satin and delicate lace to airy tulle and comfortable cotton linings, every fabric is chosen for its beauty, comfort, and durability.


Our commitment to quality means that each piece is not only stunning but also built to withstand the adventures of childhood. The result? Fashion that feels as good as it looks.

Attention to Detail

We believe that true luxury lies in the details. That’s why we carefully select only the finest materials for our garments. From soft satin and delicate lace to airy tulle and comfortable cotton linings, every fabric is chosen for its beauty, comfort, and durability.


Our commitment to quality means that each piece is not only stunning but also built to withstand the adventures of childhood. The result? Fashion that feels as good as it looks.



Our Vision

DESIGNER CLOTHING AND ACCESSORIES For Kids

Our vision is to create a world where every child feels confident, celebrated, and extraordinary. We believe in the power of fashion to inspire self-expression and build unforgettable memories. At Crown Kids, we are committed to designing garments that make your child’s special moments truly magical.

Our Commitment

DESIGNER CLOTHING AND ACCESSORIES For Kids

We are dedicated to excellence in every aspect of our brand. From sourcing materials ethically to ensuring sustainable and responsible production practices, Crown Kids is committed to making choices that benefit both our customers and the planet.

We also prioritize exceptional customer service, working tirelessly to ensure that your experience with Crown Kids is as special as the moments you create in our garments. When you choose Crown Kids, you’re not just buying clothes—you’re joining a community that values quality, creativity, and care.


Little Crowns, Big Dreams, Endless Possibilities.

- Crown Kids